Squarespace, since 2012
SVP, Strategy, since 2015
I joined in 2012 as an entry-level data analyst; now I'm the member of our executive team overseeing analytics and strategic initiatives.
From forecasting to market segmentation to lifetime value models, from machine learning to customer interviews, when a project is at the intersection of multiple teams, you usually find a few people from Strategy in the middle of it.
Over the course of the last 4+ years, I have:
- Coded the foundations of our current lifetime value models, financial forecasting, marketing attribution framework, conversion rate predictions, revenue recognition system, and more.
- Overseen the creation of entirely new teams focused on Business Strategy and Machine Learning.
- Presented at every board meeting since 2013.
- Led Squarespace's Media + Acquisition team, including the rollout of a massive Super Bowl campaign.
- Scaled a team of two to a division of almost 30 people.
Manhattan DA's Office
Bureau of Planning & Management, 2010 - 2012
I was lucky enough to be at the heart of this. I joined just as the Bureau was getting access to the databases that contained decades of fine-grained case and court appearance data; our team used this access to build a variety of reports and tools for executive management and other data-driven initiatives.
- Designed and coded (with one other analyst and an IT developer) an internal gang-tracking system
- Implemented geocoding infrastructure and began location-driven data analysis
- Closely advised IT on a complete consolidation and redesign of all office data systems
My earlier jobs are a combination of stereotypical stops on the now-abandoned law school track (a year as a paralegal at the white collar law firm Stillman & Friedman post-graduation) and more esoteric fare. I spent the summer of 2008 using grant money to observe jury selection and trial behavior in Philadelphia. I contributed to a grand jury report accompanying indictments for stealing body parts in the summer of 2007. For three months in 2006 I camped out across Pennsylvania and New York in search of deer ticks as a field researcher for a CDC study on Lyme disease. (Here's how to catch a tick.) The summer before that I interned at the Academy of Natural Sciences helping catch snakehead fish, which can live for days out of water thanks to a partially-developed lung system.